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BEEUL Ease Me Cream

BEEUL Ease Me Cream

For dry, itchy and eczema-prone skin. Adult or Baby.

Regular price RM 95.00
Sale price RM 95.00
Variant

Both tubes hold the same formulation. Adult carries a higher dose of the botanical actives and a stronger cooling sensation; Baby is milder, for infants, children and very reactive adult skin.

Quantity
  • NPRA/KKM Notified
  • SGS tested

NOT260101353K Look it up on NPRA Quest

Delivery
Ships within 1–3 business days, then 2-5 business days in transit
Not sure whether to start with Adult or Baby? Ask us.
View full details

What is not in it

The first question, answered first

  • No steroids

    Not a low dose, not a mild one — none. An independent SGS laboratory screened for eight corticosteroids and detected zero. You can read the report.

    Read the report
  • No added fragrance

    Fragrance is one of the most common contact irritants, and the last thing reactive skin needs is a scent it has to tolerate.

  • No heavy metals detected

    Arsenic, lead, mercury and cadmium, tested by ICP-MS. All four below the detection limit.

  • Two formulas, one price

    An Adult cream and a gentler Baby cream at RM95 each. The baby version is not an upsell — it is a different formulation.

What customers tell us changed

Getting the ordinary back.

Nobody wants a skincare routine. They want the things sensitive skin quietly took away.

Read their stories
  • A parent settling a child at bedtime in a softly lit room

    Sleep that holds together

    The change parents mention first: fewer wake-ups, for the child and for whoever gets up with them.

  • A teenager applying cream to their arm after school

    Getting dressed without flinching

    Clothes stop being something to negotiate with every morning.

  • A father gently bathing his toddler

    Swimming, sports, school

    The ordinary things that quietly got dropped, picked back up.

  • The Ease Me tube on the corner of a work desk

    Not thinking about your skin

    The real goal. Most people only notice it happened weeks after it did.

Serenibiome, a biofermented active ingredient

The science

Nourish your skin ecosystem

Most creams work on the surface. This one is built around the skin's own microbiome.

  • Prebiotic
  • Biofermented
  • Microbiome balance

Skin carries its own community of bacteria, and on dry, reactive skin that community tends to be out of balance. Feeding it is a different job from coating it.

Inulin is a plant prebiotic — food for the bacteria you want to keep. Serenibiome® is a biofermented active developed to work alongside it, supporting the balance of the skin’s microbiome rather than stripping it back.

That is why the routine is two gentle steps rather than a stack of actives: an ecosystem is easier to support than to overrule.

The formula

What each ingredient is actually doing

The actives, what job each one has, and the name to look for on the label.

The Adult and Baby Ease Me tubes side by side

Adult and Baby. Same thinking, different strengths.

  1. InulinPrebiotic

    A plant fibre that feeds the bacteria you want to keep. Most creams either ignore the skin’s bacteria or try to kill them; this feeds them.

    Listed on the label as Inulin

  2. Serenibiome®Biofermented

    Developed to work alongside the prebiotic, supporting the balance of the skin’s microbiome rather than stripping it back.

    Listed on the label as See the note below

  3. Ceramide NPBarrier lipid

    One of the lipids the outer layer is built from. Dry, reactive skin tends to be short of them, so this puts some back.

    Listed on the label as Ceramide NP

  4. Colloidal oatmealSoothing

    Finely milled oat, used on irritated skin for about as long as there have been oats and irritated skin.

    Listed on the label as Avena Sativa (Oat) Kernel Flour

  5. Centella asiaticaSoothing

    Pegaga. Familiar here long before skincare labels borrowed it.

    Listed on the label as Centella Asiatica Extract

  6. Shea butterEmollient

    The part that makes the cream feel like a cream — softening the surface so it stops catching on clothes.

    Listed on the label as Butyrospermum Parkii (Shea) Butter

Ingredients

What's inside Ease Me

Five of the actives doing most of the work. The full INCI list is in the ingredients panel below.

  • Ceramide NP, a skin barrier lipid

    Ceramide NP

    A barrier lipid — the kind dry skin runs short of.

  • Colloidal oatmeal, milled from oats

    Colloidal oatmeal

    Oats, milled fine. A long-standing ingredient for dry, itchy skin.

  • Inulin, a plant-based prebiotic powder

    Inulin

    A plant prebiotic, for the skin's own microbiome.

  • Fresh centella asiatica leaves

    Centella asiatica

    Pegaga. Familiar here long before skincare labels borrowed it.

  • Raw unrefined shea butter

    Shea butter

    Raw and unrefined, straight from the nut.

Contains colloidal oatmeal, plus small amounts of lavender, peppermint and cape chamomile oils. If you have a known oat allergy or react to essential oils, patch-test first or send us your list and we will check it against ours.

How to use it

  1. Cleanse first

    Lukewarm water rather than hot, hands rather than a loofah, and pat dry rather than rub.

  2. Apply within a few minutes

    While skin still holds water from the shower. A thin layer over the dry or itchy area — let it settle rather than rubbing it in hard.

  3. Twice daily, and whenever it itches

    You do not need to wait for the next scheduled application. Nothing needs washing off.

  4. Give it a fortnight

    The cooling is immediate. Changes in dryness and texture depend on consistency. If nothing has changed after two weeks, tell us.

The difference

Next to an ordinary moisturiser

Compared with how moisturisers are usually built — not with a prescription cream, which is a different thing entirely and a conversation for your doctor.

What it is built around
An ordinary moisturiser Sealing the surface — occlusives and oils that sit on top.
Ease Me The skin’s own microbiome, fed with a prebiotic, alongside the barrier lipids.
Steroids
An ordinary moisturiser Usually none — but usually untested, so you are taking their word for it.
Ease Me None, and screened for by SGS. Eight corticosteroids, zero detected.
Scent
An ordinary moisturiser Added fragrance, often the reason a cream stings on broken skin.
Ease Me No added fragrance.
For a baby
An ordinary moisturiser A separate baby range, usually a separate purchase.
Ease Me A Baby formula at the same price, chosen at the same button.
Knowing what is in it
An ordinary moisturiser An INCI list on the carton and nothing more.
Ease Me Every active named on this page with what it does and its INCI name.
Where it comes from
An ordinary moisturiser Imported, with regulatory status you have to look up.
Ease Me Made in Malaysia and notified with the NPRA. The NOT number is in the buy box.

Adult or Baby?

Feature AdultBaby
Same formulation Yes Yes
Botanical actives Higher doseLower dose
Cooling sensation StrongerMilder
Made for Baby also suits very reactive adult skinAdult sensitive skinInfants and children
Steroid-free SGS tested Yes Yes
No added fragrance Yes Yes
NPRA notified NOT260101353KNOT260101352K
Size 50g50g

Both formulas were tested by SGS Malaysia for eight corticosteroids and four heavy metals; none were detected. Adult and Baby differ in dose, not in what they are made of.

  • 8

    Corticosteroids screened for

    SGS Malaysia, January 2026

  • 0

    Detected

    Steroids and heavy metals alike

  • 2

    Formulas, one price

    Adult and Baby, RM95 each

  • 4.9

    From 65 reviews

    Distribution published in full

The SGS Malaysia test report for BEEUL Ease Me beside the cream tube

Safety and testing

Tested — and you can read the report.

In January 2026 both Ease Me creams were sent to SGS Malaysia and tested for eight corticosteroids and four heavy metals. Nothing was detected. Both are notified with Malaysia's NPRA and carry a NOT number you can look up yourself.

  • Ease Me AdultNOT260101353K
  • Ease Me BabyNOT260101352K
  • Gentle Body WashNOT240804021K
See the safety testing

In real homes

Ease Me, in real homes

Photographs customers sent us, published with their permission.

Read all customer stories
  • A hand smoothing Ease Me Adult cream along a child's forearm on a bed
  • A hand holding Ease Me Adult cream on a sofa, reading glasses and a remote control on the seat behind
  • Ease Me Adult on a living-room side table beside a mug of tea, reading glasses and a remote control
  • A hand holding Ease Me Baby beside a baby lying on a bed with eczema visible on the legs

Reviews

What people said, unedited

Questions about Ease Me

Is there really no steroid in it?

None. That is not just our word for it: an independent SGS laboratory screened the cream for eight corticosteroids and detected zero, and screened for arsenic, lead, mercury and cadmium and detected zero. The reports are published in full, including what they do not cover.

Adult or Baby — which one do I need?

Baby is the gentler formulation and is the right choice for infants and young children. Adult is for older skin that generally tolerates more. Both are RM95, so the choice is about the skin, not the budget. If you are buying for a whole family, most people start with Baby.

How long before I see a difference?

We are not going to give you a number. Skin varies enormously, and any brand quoting a fixed timeframe is guessing. What customers most often describe is less scratching first, and the visible dryness settling later. If nothing has changed after a few weeks of consistent use, tell us and we will help you work out why.

Can I use it while pregnant or breastfeeding?

There is no known risk from topical use unless you are allergic to one of the ingredients — but we are not your doctor, and pregnancy is a good moment to ask one. Whatever you decide, patch test a small area first.

When should I apply it?

Twice a day, and the more useful half of that is the one straight after a shower, while skin is still slightly damp. That window matters more than the product you choose.

Can I use it on my face?

Many customers do, and nothing in it is harmful to facial skin. It has not been tested specifically as a facial product, so we describe it as a cream for skin rather than a face cream. Patch test first, and keep it away from the eyes.

Do I need the body wash too?

Not necessarily — but a harsh wash will undo a good cream every single morning. If your current one leaves skin tight and squeaky, that is worth fixing before you judge any cream, ours included.

I am using a steroid cream from my doctor. Should I stop?

No. Do not stop or change a prescribed treatment because of anything on this page. Ease Me is a notified cosmetic, not a medicine, and the question of what to do with a prescription belongs to the person who wrote it.

Still deciding?

Tell us what your skin is doing and we will point you to the right formula. No scripts and no pressure — a person here reads every message.

Ask BEEUL on WhatsApp

Mon–Fri, 10am–10pm (MYT)